You are the Target: Youth Tobacco Prevention Campaign

About This Grant:

The Maine Cancer Foundation (MCF) has provided $750,000 to develop a three-year statewide Youth Tobacco Prevention Campaign targeting Maine youth, their parents, and known influencers. The campaign will utilize tactical digital media placement and disruptive messaging to counteract the impact of the more than $43 million invested in Maine annually by tobacco companies targeting the youth audience.

The new campaign will address the fact Maine has higher than average youth smoking rates, with the ultimate goal of driving the youth smoking rate in Maine to zero. Working alongside the Tobacco and Substance Use Prevention Program of the Maine Centers for Disease Control & Prevention, MCF is committing significant resources to combat pervasive and subtle youth-oriented tobacco marketing, including new tobacco-delivery products continually being developed to lure in youth.

www.youarethetarget.com

https://www.facebook.com/youarethetargetmaine/

 

$750,000
2017
Prevention
Tobacco

MAINE CANCER FOUNDATION GRANTS TO THIS ORGANIZATION:

Year Grant Title Category Amount Grant Recipient
2017 You are the Target: Youth Tobacco Prevention Campaign Prevention, Tobacco $750,000 Rinck Advertising

LET'S FIGHT CANCER TOGETHER

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