About This Grant:
Down East Aids Network (DEAN) and the Health Equity Alliance empowers marginalized communities to improve their health and wellbeing and affect social and cultural change, creating a world in which all people are valued and celebrated and health disparities are nonexistent. DEAN founded the Queer Community Health Alliance (QCHA) in 2011 to understand and address health disparities affecting Maine's lesbian, gay, bisexual, transgender and queer communities, including disparities in tobacco use and cancer diagnoses.
The LGBTQ Tobacco Equity Project will be overseen by the Queer Community Health Alliance (QCHA), a network of LGBTQ, health and public health leaders, dedicated to addressing health disparities that plague the lesbian, gay, bisexual, transgender and queer community.
As part of the project the QCHA will develop a mass-reach media campaign using social marketing principles to target messages and media to members of the LGBTQ community. The anti-tobacco campaign will be designed to connect with an LGBTQ audience and will convey positive primary prevention and cessation messages featuring local, state and national LGBTQ thought leaders. Campaigns will be implemented in collaboration with Maine’s local public health infrastructure in order to integrate with existing efforts.
In addition project staff will provide training and technical assistance to public health, health and cessation support providers to enhance cultural competence around the LGBTQ community, to ensure that efforts and services around tobacco are inclusive of the LGBTQ community, and the impact of the campaign is sustained over the long run.
These efforts will be further supplemented by provider education and reminders – specifically project staff will train and provide technical assistance to allied LGBTQ serving agencies, encouraging and facilitating them to take a stance on LGBTQ tobacco disparities and educate their smoking clients and patients around the burden of tobacco use on the LGBTQ community, the effects of tobacco on their health and cessation strategies and supports.